Cloudflare CTO Calls Out Vercel’s Mercedes Deal

8/15/2026

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In TPOT, Vercel announced a multi-year Mercedes-AMG F1 partnership on August 1 with the slogan “If it’s fast, it’s on Vercel.” Cloudflare CTO Dane Knecht later revealed the team’s site runs on Netlify, including Next.js, and roasted the sponsorship as inauthentic. Vercel CEO Guillermo Rauch deflected with an unrelated benchmark comic.

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We are joining @MercedesAMGF1 as a multi-year strategic partner. First stop: British GP. If it's fast, it's on Vercel.

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1:30 PM · Jul 1, 2026

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We are joining @MercedesAMGF1 as a multi-year strategic partner. First stop: British GP. If it's fast, it's on Vercel.

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1:30 PM · Jul 1, 2026

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If it’s fast … it is on… Rule 1 of corporate sponsorship: make sure it is a partnership. If you spend 10mil+ on the livery, their tech team should be running on your tech.